Vector Marketing and the Career Center

Posted April 21st, 2009 in Stony Brook by David

This story began when I found out that our Career Center is a close partner with the scam widely known as Vector Marketing. They are a company that uses college students as independent contractors to sell Cutco knives. Although their current business model is considered “legal,” their practices are less than ethical not to mention their recruitment methods, which you have all experienced first hand. Although the word about this particular scam has reached most of us, the Career Center at Stony Brook has a very different opinion about Vector Marketing, which throws the legitimacy of this Partnership Council into question.

My biggest issue with Vector Marketing is the way they attract students, both in the content and quantity of their posters. It is usually advertised as part time work, big money and $17.25 for something (sounds awesome to me). I shouldn’t need to remind you. We find this all over campus, in bus stops, on student poster boards, in academic buildings and right outside of the career center. They also tile the posters, which is specifically in violation of the “1 poster per board” policy. I have yet to find out if they have permission from the university to hang any posters at all, which is an entirely separate issue.

I had an interview with the Career Center, who has been vehemently defending Vector Marketing via email. They continued to defend them without much regard for my concerns today. They mostly did this by claiming that all of the companies they work with have had questionable histories, and that it is not their position to judge these companies. They persistently diverted the focus from Vector Marketing to other direct sales companies who they assumed I would trust. About 20% of students who try it out have success with Vector. Apparently Vector is justified in having vague advertisements because of the stigma that is associated with sales. They hope students will come with an open mind If they don’t reveal that it is sales, or commission pay. The career center says this is an excellent marketing technique because it makes students look for more information. They think this is perfectly ethical.

Well, maybe not perfectly ethical. The Assistant Director of the Career Center did sympathize with me to some extent. She says they have had multiple talks with them over the years about their advertising techniques on campus, including a meeting just in January. Since then she claims they have reduced the number of posters they put up because “more posters doesn’t mean better results,” although I think a marketing company should know that. She also says that they monitor Vector’s table at career fairs to make sure they are not misleading the students. I am at least happy to hear that someone is keeping an eye out, but they still maintain a firm partnership with these people.

The Partnership Council is essentially a fundraising outlet for the Career Center. They invite companies whom they have worked with for many years to join this council in order to funnel money into the Career Center’s events and such. Seems fair enough, as long as the companies on the council are making a legitimate effort to serve the students. Our discussion came down to a difference of opinion. Even considering their arguments for the legitimacy of Vector Marketing, I feel that Vector Marketing operates unethically in order to recruit students. The Career Center sees no problem with it, and explicitly denied my requests for them to have further discussions with Vector about their on-campus marketing. They fundamentally disagree with my position, and most students’ opinion about this scam.

Campus Lifetime at Stony Brook

Posted April 1st, 2009 in Stony Brook, USG, Web Development by David

A few years ago at a retreat, students and faculty came up with this idea of a free period of time each week that clubs would use to host major events, and the campus could connect at a personal level. They were addressing the issue of campus community, an issue that has faced this campus for as long as we have been here. Many colleges have similar issues, so they throw money at it, and people are content. We don’t have such luxuries, so we need to be a little bit more creative. I love the idea of “Campus Lifetime,” but they have forgotten one important detail; you actually need to tell people about the events you are hosting.

A student rally during Campus Lifetime

A student rally during Campus Lifetime

It is 12:30pm on a Wednesday today, just a few minutes before campus lifetime, and I am sitting in the basement of the union writing this article. I would be leaving for my physics lab that is scheduled during campus lifetime, but we have the week off, so I am looking for something to do with my day off. I started looking in my own calendar, nothing until Rev. Billy tonight. Then I went to Facebook, same results. I looked at all the Facebook events for today, and I only found some kind of career fair for liberal arts people. Finally the University has a little secret “Student Life” calendar. I won’t link to it, see if you can find it yourself. I use this as a last resort. It is usually full of junk from the fitness center, as it is today. I found out that there will be a table for Alternative Spring Break, and an SAB event. That’s funny, I had no idea there was an SAB event. I didn’t even find that on Facebook. Well it doesn’t look interesting anyway, but at least I know about it now.
I checked SAB’s Facebook group for it, and it turns out that it was rescheduled for April 15, although the official Student Life calendar hasn’t been updated to reflect that. Turns out there is a Baseball game against Hofstra after campus lifetime, so I might go to that.

So here I am, and it is almost campus lifetime, with no plans. I have been talking to some friends as I write this, and they also don’t know about any events going on today. Almost everyone is out of class with nothing to do. I am sure there are plenty of club meetings, but I can’t even find a current list of clubs no less their meeting times and locations. We have a serious problem here folks.

What we need is a central location for students and clubs to post events. Stony Brook needs a social network, and I think I just may have the solution. I started developing http://sbulife.com a few weeks ago with this grand vision. Clubs will create profiles and post events in one central location that students can check at any time. It works almost exactly like Facebook, and you can even use your Facebook account to connect with it instead of creating a new account. It’s not out of beta yet, but sign up now if you like the idea. We are still working on design and branding, so I am very open to ideas. Feel free to comment below.