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		<title>Flat Stomach Rule: What happened to quality standards?</title>
		<link>http://davidmazza.net/2009/01/flat-stomach-rule-what-happened-to-quality-standards/</link>
		<comments>http://davidmazza.net/2009/01/flat-stomach-rule-what-happened-to-quality-standards/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 22:56:45 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[quality standards]]></category>

		<guid isPermaLink="false">http://davidmazza.net/blog/?p=29</guid>
		<description><![CDATA[Now I am no fan of censorship, but there is one banner ad that has recently appeared all over the place titled &#8220;Flat Stomach Rule.&#8221; I usually find it right next to an article I am trying to read, and after being completely distracted and disgusted, I usually give up on the article. I rarely [...]]]></description>
			<content:encoded><![CDATA[<p>Now I am no fan of censorship, but there is one banner ad that has recently appeared all over the place titled &#8220;Flat Stomach Rule.&#8221; I usually find it right next to an article I am trying to read, and after being completely distracted and disgusted, I usually give up on the article. I rarely click on banner ads because I prefer text ads myself. This one in particular is simply too hard to ignore. The only way it could be worse is if it was animated. I won&#8217;t show it on this page, because then you would be too distracted to read the rest of my blog, but you can <a href="/blog/wp-content/uploads/flat_stomach_rule.jpg" target="_blank">glance at it here</a>.</p>
<p>What ever happened to ad content quality standards? I know they exist because I have been both an advertiser and a content publisher. As an advertiser I had to comply with certain standards to fit into a criteria for certain target websites. Although these standards usually only restricted adult content and profanity, the content publisher has even more control by blocking certain ads from appearing. I thought the system worked fairly well until now.</p>
<p>Are we now too sensitive to bogus diet ads to block them? Am I the only one who finds this distracting and distasteful? At the very least they could have put a little more effort into the design of the ad. In any case, I hope content publishers will find these soon and start blocking them. I also hope that bogus dieting companies will find better ways to trick me into shelling out a monthly fee (if I ever require their services). Until then, I&#8217;ll just have to try harder to ignore it.</p>
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