Now I am no fan of censorship, but there is one banner ad that has recently appeared all over the place titled “Flat Stomach Rule.” I usually find it right next to an article I am trying to read, and after being completely distracted and disgusted, I usually give up on the article. I rarely click on banner ads because I prefer text ads myself. This one in particular is simply too hard to ignore. The only way it could be worse is if it was animated. I won’t show it on this page, because then you would be too distracted to read the rest of my blog, but you can glance at it here.

What ever happened to ad content quality standards? I know they exist because I have been both an advertiser and a content publisher. As an advertiser I had to comply with certain standards to fit into a criteria for certain target websites. Although these standards usually only restricted adult content and profanity, the content publisher has even more control by blocking certain ads from appearing. I thought the system worked fairly well until now.

Are we now too sensitive to bogus diet ads to block them? Am I the only one who finds this distracting and distasteful? At the very least they could have put a little more effort into the design of the ad. In any case, I hope content publishers will find these soon and start blocking them. I also hope that bogus dieting companies will find better ways to trick me into shelling out a monthly fee (if I ever require their services). Until then, I’ll just have to try harder to ignore it.